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Marketing Director

Location : SW Atlanta
Job Type : Direct
Compensation : 80000.00 - 90000.00 USD/YEAR
Hours : Full Time
Travel : No
Relocation : No


JOB TITLE – Marketing Director


 


GENERAL SUMMARY OF DUTIES – Responsible for planning, development, and implementation of all sales strategies, marketing strategies, marketing communications, and public relations activities, both external and internal with all related data.  Oversees development and implementation of support materials and services in the area of sales, marketing, communications, and public relations.  Directs the efforts of the marketing, recruiting and outreach and coordinates at the strategic and tactical levels with other departments within ACMR.


MANAGER – CEO


 


SUPERVISES – Pre-Enrollment, Marketing Department, Community Outreach, Call Center, Clinician Network


 


DUTIES INCLUDE, BUT ARE NOT LIMITED TO:


·       Create study media plans and obtain approval from sponsor to proceed


·       Coordinate study advertising planning, design and placement with ACMR agency, other media vendors or sponsor-provided placements services


·       Write, seek approval, and distribute press releases


·       Update company website, create study landing pages on website for online campaigns


·       Obtain approval from sponsor and IRB of all study advertising prior to its placement


·       Set up campaigns in database system to track results


·       Summarize results of advertising campaigns to provide to sponsor and improve future campaigns


·       Maintain internal tracking report of website data, advertising campaigns, and recruitment


·       Plans and oversees advertising and promotion activities including phone, print, text, online, electronic media, and direct mail


·       Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.


·       Establishes and maintains relationships with industry influencers and key strategic partners


·       Establish, manage, maintain, and update Call Center strategies and metrics


·       Establish, manage, maintain, and update Clinician Network strategies and metrics


·       Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.


·       Directs staffing, training, and performance evaluations to develop and control sales and marketing programs


·       Maintain a climate that attracts, retains, and motivates top quality personnel through goals and incentives


·       Responsible for overseeing the recruitment of participants for appropriate studies


·       Maintain familiarity with the FDA, Federal and local regulations pertaining to clinical trials (e.g. informed consent, institutional review boards, advertising rules, etc.), Personal Health Information, advertising, publication and solicitation.


·       Providing proactive alternatives in order to continue the growth and prosperity of the corporation


·       Increase awareness of ACMR and clinical trials to increase our goals


·       Attend and represent ACMR at meetings, conventions, and booths.  Travel will be required.


·       Provide timely and frequent staff reviews and feedback


·       Manage and train staff in each department of responsibility


·       Maintain public/private relationships by strategizing with state and neighborhood officials, including but not limited to City Counsel, State and County Representatives, Mayor’s office, and Neighborhood Representatives


·       Others duties as assigned


 


 KNOWLEDGE, SKILLS & ABILITIES – This position requires the following minimal requirements:



  • Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, and public relations

  • Strong creative, strategic, analytical, organizational, and sales skills

  • Demonstrated successful experience writing press releases

  • Experience overseeing the design and production of print materials and publications

  • Strong oral and written communication

  • Ability to manage multiple projects at a time



  • Proficiency in computer systems

  • Proficiency in Marketing

  • Proficiency in Data Management

  • Skill in developing and maintaining effective working relationships with managers and co-workers

  • Ability to interpret, adapt, and apply guidelines and procedures

  • Ability to manage, direct, and train staff


 


 


The ideal candidate will be an independent, critical thinker who is well organized with strong attention to detail.  This candidate should pose abilities to perform the above duties in a manner consistent with company goals. The ideal candidate must also be willing to adhere to the 7 guiding principles of our company.


 


Service Excellence: We believe all relationships with co-workers, sponsors, and subjects are partnerships. We demonstrate service excellence through a personal commitment to producing high quality, high value work, and delivering on time and on target results for every partner.


Safety: We believe that physical and psychological safety are foundational for a healthy organization.  We proactively identify and mitigate safety risks as part of our daily work and value those who speak up for safety.


Resilience: We believe resilience is critical for doing our best work. We demonstrate resilience by remaining flexible, adapting to sudden change, and bouncing back from difficult situations with grace and confidence.


Team Orientation: We believe that having a team orientation leads to individual and organizational success. We demonstrate team orientation by working collaboratively and leveraging collective knowledge, ideas, and strengths to achieve a common goal.


Ethical Behavior: We believe the pillars of ethical behavior are integrity, honesty, respect, courtesy, and caring. We demonstrate ethical behavior by modeling professional standards of conduct.


Mutual Respect: We believe that mutual respect cultivates a supportive workplace. We demonstrate mutual respect by embracing diverse perspectives, sharing ideas, and trusting in each other’s abilities.


Open Communication: We believe that open communication results in a rich and rewarding dialogue that allows for the flow of energy and creativity. We demonstrate open communication by listening for understanding, speaking up without fear, freely sharing experiences, and soliciting ideas and opinions from others.


 




 

 

 


 

EDUCATION – BA/BS in Marketing or related field required, Master Degree preferred


EXPERIENCE – Minimum of 10 years’ experience in marketing, at least 3 years in a managerial role




 

 

 


 
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